Sriracha sauce, a spicy Thai-style condiment made with chilis, is currently perched precariously on a cultural pinhead, teetering between cool and totally passé.
You see, in the life cycle of a food trend, first, people love it. Then they hate it. Then they love to hate it. And when they finally start hating to hate it, the circle of life is complete and we drop it like a used napkin.
The demographic most responsible for this vicious cycle? Hipsters. And, I propose, the most hipstery condiment out there is sriracha. MORE
As a cheerleader for home cooking, I try to avoid take out and delivery meals. But recently, when I was overcome with a craving for Thai food, I placed an order for pickup at my local curry spot. I tasked my husband with picking up dinner on his way home from work. The experience reminded me of all the things I hate about take out—the food wasn’t ready on time, it was cold and not as vibrantly flavored as I wanted. The spring rolls were greasy and excessively high in calories. The spice level was meek. And the price tag was high.
They say that smell is the sense most linked to memory, and if that’s true, taste must follow close behind.
Grey Poupon’s new marketing campaign seems to be designed to keep out as many potential consumers as it invites in. Though one may browse the brand’s