Visiting the Coors Brewery has about the same feel as getting on an amusement park ride. A line forms just outside the main gates of the largest single-site brewery in the world guided by the familiar zig-zag of a metal railing. When you’ve reached the front of the line, a small tour bus driven by an enthusiastic retiree picks you up and gives you a grand tour of the two-stoplight town of Golden, Colorado, from its gold rush heritage to Adolph Coors’ decision to open up a brewery there. The bus then drops you at the visitor’s entrance where you’re greeted by local kids working part-time jobs. They ask you to put on a cowboy hat made of beer cans and pose for a photo in front of a Coors-themed backdrop. From here, you are free to wander through the tour area listening to a self-guided tour recording (not in Sam Elliot’s voice, unfortunately) and getting a peek at some of the inner workings of the brewery.
The company’s chairman, Pete Coors, is having a hard time understanding the recent craft beer boom. In an interview earlier this year with the Denver Post, he states that he’s “baffled” by it. Whereas craft beer brands grew 7% last year, light beers like Coors Light showed no growth and bargain brands like his Keystone showed negative numbers. Coors is then quoted: “In this economy that is difficult to understand.”
In fact, his company has gone to great lengths to show that it’s better to have their beer on tap. “People stay in their seats an average of 18 minutes longer when they have a light premium beer on tap. That means they are spending more money, leaving bigger tips. We have a little algorithm and an app that we give to our distributors to evaluate and analyze these businesses and bars,” he’s quoted as saying. I had these sentiments still fresh in my mind during the tour of Coors’ headquarters I took while on a recent Rocky Mountain beer trip.
Not long ago, the coffee-brewing industry revolved around convenience. It was all about where you could you grab a hot cup of joe on the go, finding the fastest way to extract the caffeine out of those magical beans and inject it into your bloodstream.
Fortunately for all coffee lovers, the coffee culture has greatly evolved since then. Now, some coffee geeks are bravely roasting their own beans at home. The nerdiest are buzzing about the most-expensive beans — like civet coffee (known as “cat poop coffee”), or the newest strange coffee to join the scene, Black Ivory Coffee, which is similarly made using elephants. And others attend regulated coffee cupping rituals to evaluate and discover certain flavors, aromas, and nuances of different coffees.
But it doesn’t matter how fancy, refined, or perfectly-roasted your coffee beans are if you aren’t giving them a proper brew. By not focusing on how your coffee is made, you could be missing out on the beautiful flavors and aromas your specialty beans possess. I recently discovered the difference it makes at a home brewing class at Joe, a rapidly expanding small chain of coffee shops, where I learned of the many kinds of brewing gadgets and devices you can buy in order to make a better cup of coffee at home. Surely you’ve seen them before. They fill counters of high-end coffee shops across the country — various pour-over options and a range of different presses.
In a recent e-mail conversation with Bruce Wright, co-owner of the popular J.K.’s brand of organic cider, the existence of a new product was brought to my attention. “…just read in consumer reports that there is gluten free window cleaner..sigh,” said Wright. Now unless people are drinking window cleaner or rubbing it all over their hands before eating lunch I think there’s been some sort of public misinformation about gluten. Me, however, I’m striving to look at this whole misunderstanding of gluten from a positive angle and I think I’ve found my hook. See, Bruce’s ciders, like all real ciders, are naturally gluten free being that they’re made from just yeast and apple juice. I’d argue that the gluten-free trend has actually helped bring about something very positive to the world of fermented beverages in America (read: not gluten-free beer): a bump in the amount of shelf-space and tap-lines dedicated to cider. MORE
There’s no contending the trend: salt is hip. To be more exact, the addition of saltiness to typically unsalty food items is hip. Falling victim to it is almost unavoidable. Within a recent one-week span, I sampled chocolate sea salt donuts, ordered a cone of salted Oreo ice cream, noticed a salted caramel latte on a café menu, and was tempted to buy salted caramel chocolate squares from a convenience store. To be fair, salting the unsalty isn’t a groundbreaking new idea. There have always been things like melons wrapped in cured pork, or a dash of salt on a breakfast grapefruit, or, perhaps the oldest salted unsalty treat of them all, a beer called gose.
Mentioned in the history books over a millennia ago, this funky beer is brewed with wheat and spiced with coriander and salt. Just like salted caramel ice cream is gracing the menu of every corner ice cream shop, variations on the until now unheard-of gose style are popping up on brewpub tap lists across America. Refreshingly tart, low-in-alcohol, and salty enough to keep you drinking more, gose has become a go-to summer style for craft beer drinkers. But the style didn’t exactly take on easy path to widespread popularity.
“Good enough for Zeus…good enough for you!” reads the 16-ounce pounder cans of one of the most popular American craft mead producers. This can of carbonated, 8% ABV honey wine represents an increasingly popular fermented beverage that has been raising questions for me of late. Small craft mead producers have been popping up around the country with all sorts of innovations on the genre, from barrel-aged to low-alcohol “session” examples. This newfound popularity makes sense. Mead has the distinction of fitting into two of the most popular trends of the moment: it’s naturally gluten-free and produced from an ingredient that can be sourced locally and organically. If we look into mead’s place in history, it’s clear that this beverage was good enough for the gods of yore, but so was incest and eating your children. What I wanted to know about mead wasn’t whether or not it is “good enough” for me, but rather if the arguably niche beverage has grown beyond an accompaniment to a turkey leg at the local Renaissance fair into a serious contender for space in my, a modern consumer’s, fridge.
My family lived in the Caribbean for several years when I was young. Our house was just a short walk from a local beach. Often, my sister and I would spend our afternoons snorkeling instead of practicing soccer or playing with our American Girl dolls. I loved living on an island, having a little corner of paradise as my backyard and never being too far from the sea.
I now live in a tiny studio apartment in the city, in a neighborhood with high-rise apartment buildings instead of sandcastles, more than an hour’s drive away from the nearest shoreline. Sometimes, I wish I lived closer to the beach. I miss how salty the water makes my lips taste and how refreshed I feel after a long swim. And even more so, I miss being able to access it at any given moment.
Surely, I’m not the only city dweller that aches for a taste of the ocean during sweltering summers. Over the years, though, I’ve found ways to cope with my urban beach drought. Lately, it’s been with glasses of Greek white wine. They’re an especially perfect cure around this time of year — refreshingly crisp, full of minerality, with telltale hints of salinity. A few have even come close to offering a vacation in a bottle — but they’re also much more than that.
It was a hot September evening in Valladolid. I was seated outside a café on the Plaza Mayor, sipping on a glass of verdejo from the nearby Rueda alongside several plates of tapas, surrounded by crowds of people doing the same. In Spain, this time of year feels more like late summer than early autumn, and drinking a crisp white wine was a far more pleasant option than yet another glass of the big, bold Spanish reds I had tasted all day.
I remember the wine being tropical, vibrant, and totally gulpable. It wasn’t the most intellectual or complex wine I had ever tasted. It didn’t change my life forever. But that was more than okay. Sometimes you don’t need a wine that does either of those things. My chilled verdejo was exactly what I needed at the moment, and it was downright cheap — only two euros for a glass. As soon as I finished my first glass, I ordered another.
The Great Margarita Disaster of 2014 is upon us. People are panicking, dipping into their savings accounts, even, to shell out the 50 cents to a dollar it now costs to purchase a single lime. Some, in desperation, have even resorted to using lemons. But just as one devastating crop shortage is reaching its peak, an even more threatening shortage looms on the horizon. Thanks to the explosive growth of the American craft beer industry, it has been forewarned that a shortage of hops is imminent. Yes, that means your favorite pint of hop-heavy IPA could lighten your wallet even more in the near future.
The craft beer industry may only make up 7% of the total U.S. beer market, but it packs over half of the total U.S. hop harvest into its fan-favorite pale ales, IPAs, double IPAs, and countless other styles. The hop farmers of the Pacific Northwest can’t keep up. To make matters worse, the purchasing of hops is mostly done via futures-based contracts. Bigger companies are already staking their hop claims as far into the future as they can afford, leaving the up-and-comers with a questionably hoppy future. Most brewers seem to agree that if the time comes, they’ll adjust financially to compensate for the increased cost or rework recipes to get more out of less hops. But these aren’t the only options.
As the spirits columnist for the New York Times, Robert Simonson is one of the leading chroniclers of the cocktail renaissance. In his new book, The Old-Fashioned, he explores the history of the drink as the “ur-cocktail,” from creation to ascension to corruption to its revival as the star of the contemporary cocktail movement. The Old-Fashioned will be available on May 13th from Ten Speed Press, but we’ve got a sneak peek with 3 recipes below – just in time to change up your Derby Day whiskey routine. Pre-order it today from Amazon or Ten Speed Press.
The post-WWII surge in the Old-Fashioned’s popularity among a new demographic of drinkers rubbed certain people — particularly ancient tipplers who could remember the before-times — the wrong way. By their account, there had been a falling off in quality. As cultural critic Gilbert Seldes put it, “Prohibition has created a nation of men and women who do not know what to do with the liquor they so hardly come by.”
“Consider, for instance, the old-fashioned cocktail,” began an ominous 1936 letter to the editor at the New York Times. “Nowadays the modern or ex-speakeasy bartender drops a spoonful of powdered sugar into a glass, adds a squirt of carbonic to aid dissolution, adds to that a dash or two of some kind of alleged bitters and a lump of ice, regardless of size. Then he proceeds to build up a fruit compote of orange, lemon, pineapple, and cherry, and himself pours in a carefully measured ounce and a half of bar whiskey, usually a blend, and gives one a glass rod to stir it with. Price, 35 to 50 cents. Profanation and extortion.”
Wine can be a complicated language to understand. Forget about the difficulties of tasting and describing it for just a second. When you first set out to learn a thing or two about wine, the first obstacle is getting past the complicated names listed on a label.
I first learned this lesson in a winery’s tasting room in Asti, which lies at the heart of the Italian Piedmont wine region. As I stared at the many bottles before me, I was admittedly a bit confused. Only a few of the names made any sense at all. The one with chardonnay listed on its label was easy enough to understand — my parents had similar looking ones from Napa Valley in their wine rack at home. And I recognized the word Barolo as a nearby town I had seen earlier on my Google Maps app. I wasn’t entirely sure about the moscato d’Asti and was only able to translate half of its meaning, figuring it was somehow related to the sweet moscato wine that was popular at home.
That’s when Roberto Bava, the winery’s manager and winemaker, noticed the puzzled look on my face. “Ah, you are a bit overwhelmed by all of the different names?” he asked.
I visit my local teashop frequently. On my most recent trip, I had a conversation with the owner, a very eccentric woman who appears rather ordinary — until she speaks. Her love for teas flows out in conversation sometimes in a very passionate manner. By now, she knows me as a regular. On this day she was taking the time to show me some of her newer teas, including one Earl Grey variety that had vanilla in it. I kindly dismissed the tea, and told her that I liked staying as close to the original flavor of the tea as possible.
“Oh, you are a tea traditionalist,” she said in a questionable tone.
At first I was a little taken aback; I thought this was an insult. “What does it mean to be a tea traditionalist?”
“Traditionalists are people that stick very close to unadulterated tea varieties: blacks, greens, sometimes whites,” she explained. “They never seem to go for any infusions or flavors that are blended.” She thought it was okay to be a traditionalist, but made it clear that she was not a part of this category. Unlike me, she enjoys her teas infused with different fruits and flavors.
The thought of someone being able to categorize my taste in tea was actually kind of exciting. I had a category that I fit into. It’s true that I’ve never enjoyed infused tea flavors and always prefer a simple green or black tea. Upon further investigation of my traditionalist mentality, I realized that even the way I prepare my tea is relatively simple and shockingly traditional. The woman at the tea shop was correct: There is nothing that irritates me more than the American obsession with adding sugar to tea.
“The beer here is flat and warm!” I overheard this statement being exclaimed by a confused and disappointed patron at my neighborhood craft beer bar recently when greeted by a friend. He was referring to a pour of the recently resurgent “cask ale” — not necessarily a style of beer, but rather, an alternative way to serve it. The once-forgotten serving method results in beer that is indeed warmer and flatter than your typical keg pour, but for good reason. Along with the so-called “nitro” pour, casks have gained traction as a respectable way to serve beer at bars around the globe. These serving styles bring unique characteristics to the texture and flavor profile of beer that can’t be found in standard kegs or bottles.
That isn’t to say that cask or nitro pours are any better or worse than beers from a traditional tap, bottle, or can. Each method, paired with an appropriate style of beer, can enhance the drinking experience. But the first step, so that you don’t end up confused and disappointed like the poor guy above, is to understand what these methods are, why they exist, and, most importantly, why you would want to drink flat, warm beer in the first place.
The first time I visited a sake brewery (or kura, as its called in Japanese) I worried I wouldn’t be able to drive home afterwards. The owner wouldn’t let my glass drain. Every time I thought I could get away with sneaking into the next part of the tour without a refill, he would appear, smiling, generously pouring more liquid into my sample cup.
Later, I discovered he wasn’t just trying to get me drunk, but was following the Japanese tradition called oshaku, where it’s impolite to fill your own glass, and equally as rude for your host to let your glass sit empty. Sake is a social drink, so oshaku is seen as a way of making new friends.
In America, this social custom hasn’t caught fire when it comes to sake consumption (and for future reference, the polite way to refuse additional servings during traditional Japanese social engagements is to leave a tiny bit of sake in your glass, to not encourage refills). In fact, sake has long been considered a cheap, boozy beverage only suitable for sake bombs and cheap sushi dinners — an image many sake enthusiasts and certified specialists are working to change.
The disciplined lifestyle of a Cistercian monk is structured by a steadfast routine. The first prayer starts well before sunrise. A simple breakfast follows, maybe toast and jam, before the next prayer begins. Afterwards, solitary scripture reading occupies the time leading up to the main prayer of the day. By 10 AM or so, it’s time to do some chores. Maybe you’d have a shift doing laundry for the other brothers or performing some repairs around the monastery. Or perhaps, if you resided at one of a select few abbeys of the Trappist sub-group, you’d fill the time between Mass and dinner dumping malted barley into a mash tun full of what will soon become some of the world’s most highly regarded beer. For hundreds of years monks have sustained their way of life financially through the sale of handmade goods, beer included. Unchanged for many years, the Trappist brewing community was content with brewing a select few beers and brewing them well. Through a recent flurry of activity, however, they have made their high-quality ales more relevant than ever before.
“Gimme a lager.” Where I’m from, speaking this phrase at your average neighborhood drinking establishment results in a very specific response: a glass of Yuengling Traditional Lager placed in front of you. No options listed, no questions asked, just lager. To us native Philadelphians, the word lager is just shorthand to refer to the most popular beer from America’s oldest brewery. The real definition and expansive reach of the style are unknown by many.
This isn’t just a Philadelphia problem. Across the country, the word “lager,” and most especially the sub-style pilsner, conjures up images of cheap beer in cans from big name corporate brands. But lager brewing at its full potential is much more. In fact, the lager brewing process has been responsible for some of the most richly flavored, deeply layered, and perfectly balanced beers ever made. But what is a lager, anyway?