Why do people always order ginger ale when they fly? I almost always do, and many of my fellow travelers seem to do the same. It’s not a conscious thing for me, but rather reflexive. I don’t know what it is about being strapped into a cramped coach seat, browsing SkyMall, that makes me think: Canada Dry. When I’m on the ground, I rarely find myself saying, “Gee, you know what’d be great right now? Ginger ale.”
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What do we make of Michael Pollan’s seventh book, Cooked? Is it, as the subtitle suggests, a “natural history” which examines the science and paleoanthropology of cooking? Is it, as many of Pollan’s promotional interviews suggest, a polemic and a manual which tells us how and when to cook in order to repair the social fabric and national health of the United States? Is it a memoir of meals past, with ample nostalgia for a simpler time measured out with head-shaking over the bustle of the modern world? Is it the foodie equivalent of a travelogue, tracing the author’s encounters with cooking techniques in such exotic locales as Korea, Portugal, and North Carolina? Is it an intellectual history of cookery, attempting to establish the cerebral value of the culinary arts through the theories of French anthropologists and philosophers? Or do this book and its promotional tie-ins comprise an elaborately executed piece of multimedia performance art, a parody of the foodie intellectual on the level of Joaquin Phoenix growing a beard and releasing a rap album?






