Questionable Tastes TM_PG_SWFRANCE_FI_002

Southwest Exposure

The red wines of Southwest France aren't well known. But you don't have to be a wine geek to enjoy them.


Alternative Reds, the first volume of the Planet of the Grapes series from author Jason Wilson, is a guide to off-the-beaten-path red wines that offers a wine lover — whether a newbie or an experienced connoisseur who’s stuck in a rut — a different path into the world of wine. In this excerpt, Wilson explores the fascinatingly rustic, somewhat obscure, great value wines of Southwest France. Get Alternative Reds today on Amazon, iTunes, or from Smart Set Press, and check out the rest of the Planet of the Grapes series.

Negrette. Mauzac. Fer servadou. Tannat. Loin de L’Oeil. No, I am not just making up gibberish words. These are the names of grapes used to produce some wines I’ve been drinking recently. Fronton. Madiran. Marcillac. Gaillac. No, these are not place names from The Lord of the Rings. These are the real designations of origin in Southwest France where those wines come from.

Ah, Mistress Wine…Once I think I have you all figured out, have all the grapes sorted in my mind, all those foreign pronunciations learned, and all the geographical hairsplitting committed to memory, you throw something new at me. Something I’ve never tasted before that makes me realize once again that I will never, ever know everything about you.

Over the past couple years, that something new has been wine from Southwest France. Even though it’s France’s fourth largest appellation in terms of volume, we see very little of the wine from this region in the U.S. That’s a shame, because most of what I’ve been drinking has offered tremendous value.

I was first introduced to these wines in the fall of 2010 when I visited rustic Gascony — where I was stuffed with duck confit and foie gras — to write about Armagnac. Much of the viticulture in this region is focused on brandy-making, with much of the vineyard land given over to the white grape, ugni blanc. Ugni blanc (known as trebbiano in Italy) is often dismissed as a neutral, high-acid, and characterless wine better left to be distilled into brandy. That’s changed in recent years, and a number of producers are making wines by blending ugni blanc with more aromatic varieties such as colombard (also used for Cognac and Armagnac) or gros manseng (a floral, fruity white you’ll only find in Southwest France) or even international grapes like chardonnay.

Most wine stores now carry an ugni blanc blend from Gascony that’s ridiculously cheap (almost always under $10) and it’s usually a nice, crisp, zingy wine to serve chilled on a hot afternoon. But there is much more to Southwest France than zippy whites.


Perhaps the best known wines from Southwest France are big reds from Cahors. Long before the malbec grape gained popularity in Argentina, it flourished here, and the region has been trying for several years to gain a foothold in the market with its “Cahors — the original Malbec!” campaign.

But a big red I enjoy even more comes from Madiran, where the tannat grape is king. The only other place I’ve seen tannat widely planted is Uruguay. Madiran wines are muscular, earthy, meaty, tannic wines that feel perfect for when the weather turns cold — to me there’s a even a hint of autumn leaves in nose. I think of the decadent pressed duck dinner I paired with a Madiran wine last winter as a totally over-the-top, yet ideal, pairing.

A friend of mine described one of the Madiran we tasted as “smelling like a beautiful woman who’s been hard at work picking grapes all day in the vineyard.” She meant this as a good thing, and I kinda had to agree with her. What’s most amazing is the price — most every Madiran I’ve seen in U.S. stores retails for less than $15.

At the other end of the spectrum are the light-bodied, blood-purple wines from Marcillac, made with the extremely obscure grape fer servadou. Good Marcillac shares certain green, spicy, dried herb characteristics with Loire Valley cabernet franc, as I mentioned in the previous section. The Marcillacs I’ve opened are just as food friendly, too. I buy the Domaine du Cros regularly and the bottle is always drained very quickly: always the most reliable test of a wine’s drinkability.

But perhaps my favorites from Southwest France are the negrette-based rosé wines from Fronton. Negrette is a dark red wine that’s often blended with cabernet franc or cabernet sauvignon, full of berries and flowers, but with unique spice and a backbone that you don’t usually find in rosé. I especially enjoyed the rosé from Chateau Bellevue La Foret, which is blended with gamay and syrah. I drink a lot of great rosé during summer, and this is one of the best, and best-priced at $10. Which meant that I had to add the geographic place Fronton and the unique red negrette grape — along with the other odd Southwest France place and grapes — to the ever-crowded space in my head where I keep wine information. Now, fer servadou and gros manseng are as old hat to me as chardonnay and merlot.

Perhaps I’m getting closer to having this wine thing all figured out. Which means, I guess, that something will come along soon enough to remind me otherwise.


Domaine du Cros Lo Sang del Pais 2010 (12.5% alcohol by volume, $14)
Marcillac, France
From the obscure fer servadou grape, this is totally purple, light-bodied, low in alcohol, and so drinkable. Fresh, spicy, with a touch of smokiness and dried herbs, somewhat similar to cabernet franc, yet still unique.

Domaine des Terrisses Rouge 2009 (13%, $14)
Gaillac, France
50% fer servadou; 30% cabernet duras; 20% syrah. Holy pepper! Like cab franc on a euphoric high. Dried herb garden, like potpourri, with a hint of smoke.

Chateau Viella Tradition 2009 (13.5%, $14)
Madiran, France
Great introduction to the tannat grape. Deep purple, dark, elegant, but friendly and approachable, with lots of plum, a bit of spice. An example of a subtly, beautifully oaked wine. Super drinkable, great value, and a favorite of my tastings.

Clos la Coutale 2009 (13.5%, $15)
Cahors, France
Austere nose, with a hint of green tobacco leaf from the merlot (20%), along with raspberries from malbec (80%). Would be great with grilled meats on a sunny afternoon.

Chateau de Mercuès Malbec 2009 (14.5%, $20)
Cahors, France
We’re a long way from Argentina here. Dark and supple, with baking spices and plum, and lots of chocolate on the finish, with underlying muscular tannins. Pure old-school malbec experience.

Georges Vigouroux Pigmentum Malbec 2011 (13.5%, $10)
Cahors, France
Closer to the familiar malbec, with bright fruit, and a bit of funk on the nose.

Chateau Bellevue la Forêt Rosé 2011 (13.5%, $12)
Fronton, France
60% negrette; 20% gamay; 10% syrah; 10% cabernet franc. The strange, dark negrette grape (blended with a little gamay, syrah, and cab franc) gives this a lot more structure and liveliness in the mouth than most rosés have. It’s more complex as well, with notes of berries and good acidity, and a touch of pepper and herbs.

Photos courtesy of Sud-Ouest LOT

Jason Wilson is the author of Boozehound: On The Trail of the Rare, the Obscure, and the Overrated in Spirits and the wine series Planet of the Grapes. He previously wrote the drinks column for the Washington Post, which has won awards for Best Newspaper Food Column three times from the Association of Food Journalists. Wilson is director of the Center for Cultural Outreach at Drexel University, which also publishes The Smart Set. He is series editor of The Best American Travel Writing, was previously the food columnist for the Philadelphia Daily News and Philadelphia Magazine. Follow him on Twitter @boozecolumnist


  1. craig says:

    thanks for this lovely piece. Excellent photo of Chateau Lagrezette by the way!

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